Have you ever done a search for your site in Google only to see that it doesn’t have the latest title tag and description for your site? This has happened to me quite a few times and I finally figured out that Google was pulling my site’s title and description from the ODP (Open Directory Project) - in some cases these were severely outdated.

Enter the NoODP meta tag -

Adding this tag in the header of your site will result in google not using the odp tag - problem solved. Google now shows my latest title tag and site description instead of whatever I chose to put back when I was listed in the open directory.

OK, so I’ve been playing with a few different link-swapping networks and one that I have heard a lot of buzz about was Link Vault. I finally tried it out and so far I like it but I will say that installing their code is very difficult if you aren’t pretty good with php (or asp). My first few tries were unsuccessful, but I think I finally have it installed now.

I will keep you updated on how effective the links I get from there are. I’ve heard some people say that they’ve had incredible success with it and some people say they have been kicked out of the SERP’s - I’m guessing that the latter just don’t know what they were doing and built a bunch of links to their pages from unrelated sites and without varying the anchor text…